Fanatics Sportsbook Review

Fanatics Sportsbook Summary

Fanatics has been a well-known brand in the sports industry for years, supplying official merchandise for every major North American league. Now they are also leveraging their brand power to enter the sports betting market.

After initially filing a trademark for the name "BetFanatics," they eventually went with the simpler moniker of Fanatics Sportsbook. The company has made several key hires to prepare for its transition from apparel to sports betting, including former FanDuel CEO Matt King and former Action Network COO Ari Borod.

While some competing sportsbooks have been licensed and regulated for years, Fanatics is a new kid on the block. King was only hired in 2021, and company CEO Michael Rubin told the media he didn't expect the sportsbook to launch until early 2023 at the earliest.

After weeks of soft-launch beta testing, Fanatics Sportsbook went live in Tennessee and Ohio on May 1, 2023. By early December 2023, Fanatics had fully launched in eight states. It would add 13 more states by Dec. 2025, bringing the total to 23.

Fanatics Sportsbook summary

Fanatics Sportsbook bonuses

By signing up for Fanatics Sportsbook, users in most states can claim a 'Up to $1,000 in Bet Matching FanCash' welcome offer. This bonus is straightforward; just make any first bet of $1 or more (min. odds -200 or longer), and Fanatics will match your wager with an equal amount of FanCash, up to $100, win or lose. 

If you're willing to wager $100 per day, this bonus will net you a maximum of $1,000 in FanCash. This bonus is available in almost every legal state for Fanatics. 

Fanatics also has a secondary bonus options in most states. Read on for more. 

Up to $1,000 in Bet Matching FanCash

• Download the Fanatics Sportsbook app and create a new account.
• Enter promo code SBREVIEW.
• Deposit at least $10 into your account.
• Make your first daily bet of $1 or more, min. odds of -200 or longer.
• Win or lose, Fanatics will give you an equal amount of FanCash, up to $100.
• Repeat this process for ten straight days after registration to accumulate more FanCash.
• FanCash can be redeemed for bonus bets or merchandise at Fanatics.com.
• Unused FanCash expires after seven days.
• If redeemed for Bonus Bets, the Bonus Bets will expire after seven days.

Secondary welcome bonuses

Depending on your location, Fanatics has a few different secondary welcome offers that you can opt to claim instead. Here are the basic details:

Other Fanatics promotions

Here is a list of the other types of bonuses that Fanatics Sportsbook offers:

• Personalized Bonuses: Under the 'Discover' section, Fanatics has a unique offering: specific bonuses and boosts curated based on your betting history.
• $25,000 FanCash Jackpot: In Michigan, New Jersey, Pennsylvania, and West Virginia, you have a daily chance to win a growing $25,000 FanCash Jackpot.
• Odds Boosts: Keep an out for daily odds boosts across major games and events, including the NBA, NFL, MLB, and NHL, for a chance to maximize your potential earnings.
• FanCash Draws: Participate in FanCash Bonanza every Friday for a chance to earn FanCash rewards, which can be used for bets or to purchase apparel.
• Fair Play Bet Protection: On certain prop bets, Fanatics protects your bet in the event of your selected player leaving the game injured early by refunding your stake. Terms and conditions apply.
• Free-to-Play Games: Play Fanatics' free-to-play casino games for a chance at winning FanCash.
• Refer-a-Friend Promotions: Check the Fanatics Sportsbooks' referral program for even more opportunities to earn FanCash.

Fanatics Sportsbook locations

Fanatics Sportsbook started out only operating online in Tennessee and Ohio. There is a physical location in Maryland, and their online betting operations launched in that state on June 1, 2023.  Since then, the platform has expanded dramatically in the wake of Fanatics acquiring the North American business of PointsBet.

Fanatics is now legal and available in the following 23 states, plus Washington, DC:

• Arizona
• Colorado
• Connecticut
• Illinois
• Indiana
• Iowa
• Kansas
• Kentucky
• Louisiana
• Maryland
• Massachusetts
• Michigan
• Missouri
• New Jersey
• New York
• North Carolina
• Ohio
• Pennsylvania
• Tennessee
• Vermont
• Virginia
• West Virginia
• Wyoming

Fanatics previously attempted to gain an operating license in New York, but they were not approved. In the end, the company had to wait until the PointsBet deal was complete, allowing them to take over the license in New York under its new branding. 

Fanatics execs set a goal of the new sportsbook being regulated and licensed in 12 states by the time the 2023 NFL season kicks off in September 2023. They fell short of that goal, but they kept the expansion efforts going. After launching in Wyoming in May 2024, Fanatics was available in 21 states and had officially re-branded all instances of the PointsBet name. 

Fanatics was one of the North Carolina sports betting apps to launch on March 11, 2024, the first day of NC sports betting. The North Carolina sportsbook promos are robust in this large state, so users should take advantage.

Fanatics launched in Missouri on Day One of the state's legal sports betting, on December 1, 2025. It is now one of eight available Missouri sports betting apps. 

Sports leagues to bet on

Considering their apparel business, Fanatics already has a strong relationship with North American sports. The sportsbook offers all major professional and college sports, plus a wide variety of international soccer. They also offer plenty of other niche betting markets, and seem poised to compete with the market's most prominent players.

NFL betting 🏈

Given its strong ties to the NFL merchandising market, it was no surprise that Fanatics prioritized the league as they launched. The brand prides itself on variety and unique apparel, and that philosophy has extended to the sports betting product.

Fanatics is one of the leading sportsbooks offering bettors possible refund options as part of its Fair Play Policy. For example, NFL bettors get a safeguard if a particular sustains an injury in the first quarter and doesn't return to the game.

NBA betting 🏀

Fanatics is the already official e-commerce partner of the NBA. The sportsbook side of the business also has plenty of hardwood wagering options.

College football 🏈

College football fans have used the Fanatics platform for years to buy their favorite jerseys, hats, and accessories. Now they can bet on NCAA football with Fanatics Sportsbook. Even though the mobile app has just launched, Fanatics already has a robust college football betting section.

College basketball 🏀

Fanatics offers plenty of college basketball markets during the regular season and NCAA Tournament. Due to Fanatics having apparel, there is often quite a bit of cross-promotion between the apparel and betting branches, making Fanatics one of the best March Madness betting sites.

NHL Betting 🏒

Fanatics already enjoys a mutually beneficial partnership with the NHL on apparel. They bring that exclusive access to the sportsbook business too. You'll find all the usual markets of both the game and player variety.

MLB Betting ⚾

Fanatics and the MLB became official partners in 2019. They have spent the last few years learning the ins and outs of the league. The company can leverage its vast base of MLB knowledge into its sportsbook venture, giving bettors an enjoyable experience.

Other Sports Leagues ⚽

Aside from the more recognizable league affiliations Fanatics has secured over the years, they have also made connections in some secondary sports markets. They already have apparel deals with MLS, NASCAR, golf, and even the WWE, and you can find these included in the Fanatics Sportsbook offerings.

Fanatics Squad Bets

In March 2026, Fanatics announced a new type of prop wagering called Squad Bets. This feature allows bettors to create a squad of three to six players and set a prop target for them. If they combine to hit that target, the bet wins, regardless of individual performances. 

For example, you could create a squad of Cal Raleigh, Aaron Judge, Fernando Tatis Jr., Vladimir Guerrero Jr., and Shohei Ohtani, and set their target for "10 RBIs" for the day's MLB games. Fanatics will calculate the odds and pay out if your squad combines to hit the milestone. It's a neat twist, since your wager could potentially be saved by Ohtani hitting a late grand slam even if Judge goes 0-for-4. 

Sport and State Availability

Squad Bets are currently only available for the following sports and stats:

• NBA - points, rebounds, assists, and 3-pointers.
• NFL - touchdowns, receptions, receiving yards, rushing yards, passing yards, and passing touchdowns.
• MLB - strikeouts, runs, home runs, hits, RBIs, and total bases. 
• NHL - goals, points, assists, and shots.
• Soccer - goals and shots. (Coming soon)

Online Betting Experience 📱

Fanatics already has years of experience building mobile apps for their apparel business, and that expertise has crossed over nicely to the betting app. The app has a satisfyingly clean look, simple design, and is easy to use.

Website Experience 💻

So far, Fanatics has only launched its sportsbook as a mobile app. However, considering the company's vast experience as an online e-commerce giant, we expect that to change shortly.

Reports suggested that Fanatics sought a partnership with Tipico before eventually buying PointsBet. They will likely use that new asset to speed up the launch of their sportsbook website. For a company with its roots in web-based commerce, you can expect its online experience to be top-notch.

Mobile Betting and Betting App 📱

Fanatics Sportbook is available as both an iOS and Android app. The app is powered by software and source code from Amelco, an experienced sports betting tech provider. Amelco software already powers betting apps like FOX Bet, PlayUp, and WynnBET.

Between Fanatics' existing expertise in building mobile apps and Amelco's technology, the Fanatics Sportsbook app should quickly emerge as one of the smoothest mobile betting experiences.

Sign-Up Bonus 💰

Like almost every other online sportsbook, Fanatics wants to welcome you with a sign-up bonus of up to $1,000 in bonus bets (10 x $100) over a ten-day period. New players can do just that without the need for a Fanatics Sportsbook promo code. Check the full terms and conditions of the offer to take advantage.

FanCash Rewards Program 🧢

Fanatics already has FanCash, a customer loyalty program for their merchandise lines. They are expanding it to include their new sportsbook too. At launch, bettors will receive a percentage of their wagers back in FanCash:

• 1% FanCash for every $1 wagered on a straight bet
• 3% FanCash for every $1 wagered on a parlay
• 5% FanCash for every $1 wagered on a same-game parlay

FanCash can be used to make bonus bets or towards merchandise. 

Live Betting ⛳

Any sportsbook worth its salt offers a live betting platform. Fanatics Sportsbook was quick to add this feature quickly after completing their soft launches in Tennessee, Ohio, Massachusetts, and Maryland.

Key Features 🔑

Although the Fanatics Sportsbook app is new, we expect them to keep adding critical features as they expand their customer base. Once it's available to a broader audience, the sportsbook should feature the following attributes:

• Free live streaming
• Casino and poker offerings
• Expanded FanCash rewards program

Deposit and Withdrawal Options 💳

The deposit and withdrawal options for Fanatics Sportsbook vary, depending on what state you're playing in. Deposit methods include bank transfer, Apple Pay, or wire transfer.

When it comes to withdrawals, you can again choose from a bank transfer, a wire transfer, or a mailed check. Fanatics also has a special "Withdrawal Tracker" feature that lets you know how far along your cash-out process is, giving you a better idea of when you'll have the money in your hands.

Casino, Poker, & Other Gaming Options 🎰

The app now includes any casino, poker, or additional gaming options. Casino online is now available for the Fanatics casino promo code in NJ, PA, WV and MI.

However, there was language relating to these other gaming types in the original trademark filing for BetFanatics. Additionally, PointsBet already offers casino games and poker in some locations, and we expect Fanatics to expand their online betting business to include these eventually.

Fanatics History

Fanatics was founded by brothers Alan and Mitch Trager as an e-commerce company in 1995, with a single sports merchandising site in Jacksonville, Florida. Around the same time, Mitch Ruben founded Global Sports Incorporated, which later became GSI Commerce. The two companies would become one in 2011 when GSI acquired Fanatics for approximately $277 million. 

GSI was sold to eBay shortly after the merger for $2.4 billion, which paved the way for Fanatics’ future growth. Over the next several years, they created merchandising partnerships with every major sports league across North America. More recently, Fanatics entered the digital space with the launch of Candy Digital, which serves as the home for their NFT market. Now, they have set their sights on the surging sports betting scene.

Hiring King and Borod will give them a considerable advantage in breaking into the online betting industry. Their combined experience should position Fanatics Sportsbook as a premier online sports betting platform.

Customer Ratings & Reputation

Fanatics Sportsbook is still a relatively product, barely finished with beta testing and soft launches. It doesn't have nearly as many reviews as other industry giants, but it's still performing quite well. 

The iOS version of the app has over 5,000 reviews with an average score of 4.7 out of 5.0. The Google Play Store version is currently rated 4 out of 5 stars. Fanatics also has multiple apps for its sports merchandise business, all holding an average rating of 4.7 out of 5.0. Suffice to say, they clearly know how to development a slick smartphone app. 

Fanatics have built themselves into a strong, reliable, and recognizable brand over the decades. Sports fans already know and trust them when buying jerseys, hats, and coffee mugs, and they bring that same quality and sterling reputation to their sportsbook.

Customer Service

Customers already have plenty of ways to secure help from Fanatics should the need arise. On top of a 24-7 toll-free number, customers can reach out on Twitter, live chat, or email. These numbers and addresses are subject to change when the sportsbook goes live.

Fanatics Contact

• 📞 Phone: 1-855-438-9701
• 📱 24/7 Live Chat
• 📧 Email: support@betfanatics.com
• 🐤 Twitter.com: @FanaticsSupport

Responsible Gambling

The legal age for sports betting in most states is 21+. This is subject to regional regulation. Please play responsibly. Fanatic Sportsbook will comply with any rules and regulations laid down by the governing bodies in any state it intends to operate.

Here are a few resources to help ensure you are gambling responsibly:

• National Council on Problem Gambling (NCPG): The NCPG has over 50 years of experience assisting people and families affected by problem gambling. Call or text them (1-800-522-4700) or join their 24/7 Live Chat.
• Center for Problem Gambling: The Center has been funded by the New York State Office of Alcoholism and Substance Abuse Services (OASAS) since 1996. They are committed to serving anyone affected by a gambling addiction. Treatment is confidential and provided regardless of a person’s ability to pay. Their gambling counselors have significant experience working with problem gambling and include therapists who are Nationally Certified Gambling Counselors.
• BeGambleAware.org: Offers free, confidential help and support to anyone worried about gambling for themselves or others.
• Gambling Therapy: A global service provided by Gordon Moody, offering free emotional support and advice to anyone affected by gambling.

Why Choose Fanatics Sportsbook?

Fanatics is one of the few existing companies in the sports industry that has the potential to make an instant impact in the sports betting market. From day one, they will be a big player with considerable brand power, deep pockets, and decades of existing relationships with major sports leagues.

The company's history in e-commerce and online retail will provide all the experience and data they need to produce a user-friendly and enjoyable online betting platform. Despite only getting into the market in 2023, Fanatics will lean heavily on its existing partnerships and brand power to compete with the biggest names in the business, like DraftKings, FanDuel, and Caesars.