Major League Baseball announced that it will take over the distribution of local broadcasts for the Twins, Guardians and Brewers in 2025. All three of those clubs previously had deals with Diamond Sports Group, which owns the Bally Sports Networks. But those deals all expired after 2024 and it was reported this week that Diamond is planning to make cutbacks to the number of teams on its MLB slate. MLB will now be handling the broadcasts of at least six clubs, as it was already distributing for the Padres, Diamondbacks and Rockies. Fans will be able to sign up for direct-to-consumer streaming packages without blackouts, except for games that are being broadcasted nationally. The Rangers also saw their Diamond deal expire in 2024 but seem to be in a different situation for now. MLB announced that Texas wouldn’t be continuing with Diamond but are exploring local options for 2025.
The Regional Sports Network model has been decaying for many years and this news is latest part of the crumbling. For years, broadcasters would pay clubs for the right to have exclusive local broadcasting rights, which would often lead to frustration among fans. Baseball games were harder to access and some fans found themselves in the blackout areas of multiple different teams. However, these deals were a significant source of annual revenue for teams.
But as consumers cut cords and move away from buying cable packages, the model has been less effective and several deals have already fallen apart. Diamond has been going through the bankruptcy process since early in 2023. As mentioned, the Padres, Diamondbacks and Rockies didn’t have a local broadcasting deal for 2024. The Padres and Diamondbacks had previously been with Diamond while the Rockies were with AT&T SportsNet Rocky Mountain. Fans in those markets were able to pay MLB directly to watch the team in 2024, with no blackouts, for $19.99 per month or $99.99 for the year. Dan Hayes of The Athletic relays on X that the Twins will be charging a similar price next year.
While that was a nice development for many fans, it wasn’t good for the teams. By all accounts, the revenue generated from this model is lower than what the clubs were previously receiving from the cable model, as the latter led to a passive stream of revenue from fans who signed up for cable packages but didn’t watch much or any baseball. The direct-to-consumer model cuts out the middleman but is dependent on active fan interest.
The Regional Sports Network model has been decaying for many years and this news is latest part of the crumbling. For years, broadcasters would pay clubs for the right to have exclusive local broadcasting rights, which would often lead to frustration among fans. Baseball games were harder to access and some fans found themselves in the blackout areas of multiple different teams. However, these deals were a significant source of annual revenue for teams.
But as consumers cut cords and move away from buying cable packages, the model has been less effective and several deals have already fallen apart. Diamond has been going through the bankruptcy process since early in 2023. As mentioned, the Padres, Diamondbacks and Rockies didn’t have a local broadcasting deal for 2024. The Padres and Diamondbacks had previously been with Diamond while the Rockies were with AT&T SportsNet Rocky Mountain. Fans in those markets were able to pay MLB directly to watch the team in 2024, with no blackouts, for $19.99 per month or $99.99 for the year. Dan Hayes of The Athletic relays on X that the Twins will be charging a similar price next year.
While that was a nice development for many fans, it wasn’t good for the teams. By all accounts, the revenue generated from this model is lower than what the clubs were previously receiving from the cable model, as the latter led to a passive stream of revenue from fans who signed up for cable packages but didn’t watch much or any baseball. The direct-to-consumer model cuts out the middleman but is dependent on active fan interest.