Colorado football coach Deion Sanders was glad to leave the Pac-12 Conference this year because he thought it would mean earlier start times against teams in his team’s new conference, the Big 12.
But that hasn’t turned out to be the case. On Thursday, Sanders ripped the 10:15 p.m. ET start time for his team’s next game Saturday at home against Kansas State.
“Who does that?” Sanders said Thursday on the Colorado Football Coaches Show. “I mean, who has power to sit up there and say, `Yeah, I’m gonna make ‘em play at 8:15 (MT)?”
The show’s host, Mark Johnson, told him the television networks decide that, in this case ESPN.
“But how stupid is that?” Sanders said. “How stupid is that?”
“This is what happens when you’ve got a program that everyone wants to see,” Johnson said.
“But it’s not smart for a television executive to say, `We gonna to put the game on at this time,’“ Sanders said. “Because you’re thinking about eyeballs. You’re thinking about selling merchandise on the commercials. You’re thinking about all that. Why would you do that at that time when half of America is asleep?”
But that hasn’t turned out to be the case. On Thursday, Sanders ripped the 10:15 p.m. ET start time for his team’s next game Saturday at home against Kansas State.
“Who does that?” Sanders said Thursday on the Colorado Football Coaches Show. “I mean, who has power to sit up there and say, `Yeah, I’m gonna make ‘em play at 8:15 (MT)?”
The show’s host, Mark Johnson, told him the television networks decide that, in this case ESPN.
“But how stupid is that?” Sanders said. “How stupid is that?”
“This is what happens when you’ve got a program that everyone wants to see,” Johnson said.
“But it’s not smart for a television executive to say, `We gonna to put the game on at this time,’“ Sanders said. “Because you’re thinking about eyeballs. You’re thinking about selling merchandise on the commercials. You’re thinking about all that. Why would you do that at that time when half of America is asleep?”