NBA Ratings down 48% since 2012!

[mjsuax13]

Sure- they are printing money with the current TV deal and even bums make a lot of money. As someone in the media business we simply DO NOT need the NBA and many other programs to find our audience. Particularly with the tech platforms we can use to reach the consumer and more importantly digital is king. What should the NBA do to try and win back viewers?

This is not sustainable…

NBA viewership is down 48% since 2012 and 28% on ESPN year-over-year

[trobin31]

Asians should get taller

[Otters27]

It's crazy because these players are better than ever now

[DrunkHorseplayer]

The market is saturated; there's no one new to reach and, in addition, streaming is starting to make TV irrelevant.

[Eddy Munny]

The market is saturated; there's no one new to reach and, in addition, streaming is starting to make TV irrelevant.

Sounds to me like you're really into horses.

[mjsuax13]

The market is saturated; there's no one new to reach and, in addition, streaming is starting to make TV irrelevant.

Most the streaming services have the game. People aren’t watching that either. It definitely is fragmented though to your point.

[mjsuax13]

Sounds to me like you're really into horses.

No horse banging in here Eddy.

[unde0087]

What should they do? Try calling a travel, double dribble, or anything. I watched one game for about 5 minutes. Not sure I saw one player not carry the ball at least 3 times while they had the ball. Maybe encourage anyone to play any sort of defense. Although I know it is tough when they allow LeBron James to take 15 steps where he can stop dribbling at half court and get an and 1. Game is just unwatchable.

[Headsterx]

What should they do? Try calling a travel, double dribble, or anything. I watched one game for about 5 minutes. Not sure I saw one player not carry the ball at least 3 times while they had the ball. Maybe encourage anyone to play any sort of defense. Although I know it is tough when they allow LeBron James to take 15 steps where he can stop dribbling at half court and get an and 1. Game is just unwatchable.

Thank you! It’s atrocious that they allow this dribble while palming/carrying the ball.

[k13]

It's crazy because these players are better than ever now

How?
They aren't.

[k13]

They should be even lower.
The product is terrible, has been for a decade.
Still lot of low IQs watch it.

[str]

The 3 point shot completely changed the game.
Seemed like maybe for the better when it first happened but obviously in the long run not so much.
IMO, drastically and for the worse.
I find it unwatchable.

[Spite]

So after the Heatles won their first title? Imagine that? Aside from the atrocious product, they need to move the season back and reduce the amount of games from 82 to 76. Have the Finals finish up at the beginning of August.

[k13]

I don't know how they can continue with all these huge contracts for all these bums.

We really need a real recession that hits everything.

[SundanceKid]

League survives and thrives on SuperStars... I don't see any 25 and under consistent superstars at the moment. NBA needs a dominant force whether it is loved or hated. Too many teams all in the same category and the Celtics have been declared a "non-star" team. Who is going to take the reins from LeBum and Chef Curry? Can't count on Ja. Luka is not Larry Bird. Nuggets are not a traditional power and neither are the Bucks so their one titles a piece seem to be all they will get. OKC while good is not good for ratings. The Suns have way too many holes. I mean: idk man. NASCAR, MLB, NBA, WWE maybe they all had their time and place and printed money and printed it good. But NFL and College Football just kicks that ass from August til Feb.

[Crusherrr]

I never used to watch the all-star game because it was just 3's and dunks and no defense. Now the regular season feels like the all-star game. Just 3's and dunks. Those things used to be exciting. Now they happen every play. Teams don't have an identity, they all play 5 out, fast transition basketball first shot is often the best shot(defense not set). I've been a basketball analytics guy for years and I've Coached Youth basketball for most of my life and we work with HS Coaches to try and have a "system" that we stick with ages 9+ so that way they run the same style of offense. HS Coaches want to run the same style of offense as the pros do. We don't run plays, it's all man defense. When we face a team who runs a 2-3 zone we look confused. Zone defense is supposed to hide your weak players but kids these days only know isolation ball and full-speed transition. Coaches used to want you to slow the game down, run the offense- that doesn't happen anymore. We've not just turned the NBA into all 3's and layups(dunks) but youth basketball is all the same now too.

[DrunkHorseplayer]

Sounds to me like you're really into horses.

I'm into yo mama.

[stevenash]

The 3 point shot completely changed the game.

Absolutely spot on.

The public generates the ratings and Joe NBA fan is sick and tired of 100 three-point shots hoisted with four defenders picking their ass waiting for the ball to carom off the backboard.

[Shark]

Too many teams, too many games, Star players don’t play enough games and the quality of the basketball is trash. I haven’t watched a game in a couple years now and have no plans to. I’d rather watch playoff hockey than any playoff basketball game. The 20pt blowouts in the playoffs are a joke.

[Madison]

Season toooo long. Who knows on any given night who will care/showup. And then these aholes acting like they won the real title with this phony in season disaster of a playoff.

Don't even get me going on defense. Wake me when the playoffs start.

[mjsuax13]

What should they do? Try calling a travel, double dribble, or anything. I watched one game for about 5 minutes. Not sure I saw one player not carry the ball at least 3 times while they had the ball. Maybe encourage anyone to play any sort of defense. Although I know it is tough when they allow LeBron James to take 15 steps where he can stop dribbling at half court and get an and 1. Game is just unwatchable.

It’s pretty hard to watch. It’s not even basketball at this point.

[Spite]

People can blame Curry, I was one of them but I truly believe they are jacking up 3s non stop cuz it removes by in large the shadiest referees across any sport. You get off a 3 refs can't do a whole lot. You drive the lane, you can get hammered and maybe no call and the next play for the other team a guy drives doesn't even get touched and is going to shoot FTs. I have seen the referees completely reverse the momentum and flow of a game in one teams favor 1000s of times. They basically do everything but turn to the cameras and flip off the backers of the team they are screwing.

[Eddy Munny]

I'm into yo mama.

If you can't stay on topic you're not welcome to participate in this thread.

[ChuckyTheGoat]

Some good comments in here. My thoughts:

1) The 3-pt line was a bad rule change in the 1970s. This was in response to the ABA gimmick rule.
...Basketball was designed to be a big-man's game. All about getting high % shots.
...The 3-pt shot was used lightly in the first few seasons. Players were used to working for good shots.
...Now, the angles are totally changed. It's really about setting up the 3-pt shot.

2) The top players are mostly unlikable guys.
...They make a ton of money. They're very distant from the average fan.
...Only a few of the Olympic players were likable IMHO. Guys that are hard to root for.

3) The player opt-outs are too much. Call it Load Management.
...If a fan pays for a ticket, he expects to see the top players. Unless it's a legit injury.
...Shorten the regular season. These players can't physically make it thru 82 games.
...Expand the Playoffs. Change the play-in games. Expand the Play-In to Best of 3 mini-series, so you can recoup some of the ticket revenue.

[VeggieDog]

In-person attendance is still high at the arenas. So there are still suckers willing to fork over a couple hundred per game.

[DrunkHorseplayer]

If you can't stay on topic you're not welcome to participate in this thread.

I agree, so you can delete post #5.

[hawkwind]

NBA is WOKE F-K Em

[Mr KLC]

Have a limit of 3 point attempts per game. Once you hit that limit, they count as 2 points.

[Eddy Munny]

I agree, so you can delete post #5.

This is a sports betting forum. I will delete the posts I choose.

[Headsterx]

League survives and thrives on SuperStars... I don't see any 25 and under consistent superstars at the moment. NBA needs a dominant force whether it is loved or hated. Too many teams all in the same category and the Celtics have been declared a "non-star" team. Who is going to take the reins from LeBum and Chef Curry? Can't count on Ja. Luka is not Larry Bird. Nuggets are not a traditional power and neither are the Bucks so their one titles a piece seem to be all they will get. OKC while good is not good for ratings. The Suns have way too many holes. I mean: idk man. NASCAR, MLB, NBA, WWE maybe they all had their time and place and printed money and printed it good. But NFL and College Football just kicks that ass from August til Feb.

Actually, WWE is making a comeback. Signed a huge deal with Netflix for Raw that starts January 2025. But excellent point on there no true superstars replacing Le Ron and Curry. And going back to WWE, they are doing very well again because one main reason is they are finally building superstars such as Reigns, Cody, and Ripley and resigning CM Punk.

I don’t mind the 3’s and really hate the rule against defense and allowing the palming/carrying the ball.

[Madison]

Some good comments in here. My thoughts:

1) The 3-pt line was a bad rule change in the 1970s. This was in response to the ABA gimmick rule.
...Basketball was designed to be a big-man's game. All about getting high % shots.
...The 3-pt shot was used lightly in the first few seasons. Players were used to working for good shots.
...Now, the angles are totally changed. It's really about setting up the 3-pt shot.

2) The top players are mostly unlikable guys.
...They make a ton of money. They're very distant from the average fan.
...Only a few of the Olympic players were likable IMHO. Guys that are hard to root for.

3) The player opt-outs are too much. Call it Load Management.
...If a fan pays for a ticket, he expects to see the top players. Unless it's a legit injury.
...Shorten the regular season. These players can't physically make it thru 82 games.
...Expand the Playoffs. Change the play-in games. Expand the Play-In to Best of 3 mini-series, so you can recoup some of the ticket revenue.

Just think a moment if they let Larry B hoist 3's like this in his day. OH excuse me , they actually were allowed to play D back then. Today D a joke!!

[mcaulay777]

I love the Nfl Cbb Hockey and Spring football baseball way to much going on something has to go i just don't like the product and have not watched a game involving Lebron James in 20 years because i just don't like him and i don't watch people i don't like so i have not watched a laker game or any team he is on The Nba should start in Jan and go thru August and move Wnba to winter!

[Headsterx]

I love the Nfl Cbb Hockey and Spring football baseball way to much going on something has to go i just don't like the product and have not watched a game involving Lebron James in 20 years because i just don't like him and i don't watch people i don't like so i have not watched a laker game or any team he is on The Nba should start in Jan and go thru August and move Wnba to winter!

Move the WNBA? More like get rid of that money draining league. NBA male players are subsidizing that league for ladies to play in.

[Spite]

Move the WNBA?

No kidding. Did you see their title game this summer??? LMFAO who in their right mind would ever watch or bet that sport going forward? I will never forget "Stewies" big ole size 17 DOGS traveling all over the court, no contact and rewarded with a trip to the line?

[ChuckyTheGoat]

Just think a moment if they let Larry B hoist 3's like this in his day. OH excuse me , they actually were allowed to play D back then. Today D a joke!!

Yes, I think about the Bird Man. Bird was the first guy that came to mind.

The 3 was utilized very little in the first two years of the rule. Larry was one of the few players who had the all-around game to stretch out the defense to the 3-pt line.

So many memories of Larry. The all-around game made him the best Small Forward ever IMHO. How many young white-guys wanted to be the next Larry Bird?