The Sacramento Kings released their new logo on Tuesday, and for this marketing strategy to work, let’s hope they never change the logo.
The Kings want fans to get tattoos of the new logo at local tattoo shops, and they’ll pay for the ink. According to a press release from the team, the Kings will set up shop at five tattoo parlors around Sacramento on Wednesday.

The Kings want fans to get tattoos of the new logo at local tattoo shops, and they’ll pay for the ink. According to a press release from the team, the Kings will set up shop at five tattoo parlors around Sacramento on Wednesday.

