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bet365 Opens US Headquarters in Denver

Andrew Reid

Last Updated: October 2, 2024 4:13 PM EDT • 1 min 36 sec read.

Denver Broncos quarterback Bo Nix reacts after he gets a first down as we look at the details of bet365's new US headquarters.
Denver Broncos quarterback Bo Nix reacts after he gets a first down. Photo by: Kim Klement Neitzel/Imagn Images.

One of our best sports betting sites has set some roots in the United States. UK-based bet365 has opened US headquarters, settling in Denver. 

The legal Colorado sports betting market is one of the largest in the country. Home to 16 of the country's biggest online sports betting sites, the presence of some of the biggest names in the industry has resulted in smaller operations being forced to close up shop at a rapid pace.

Betfred, Clutchbet, Betsafe, and, most recently, SI Sportsbook have all announced during the last month they'd be leaving the Centennial State.

But with Colorado sports betting apps paying some of the lowest tax rates in the country, it's far from all doom and gloom.

The headquarters

bet365's announcement that it would be opening headquarters in Denver was met with positive reviews from local government officials. The headquarters are anticipated to bring upward of 1,000 jobs to the state, including 300 this year. It's expected to handle customer service, marketing, human resources, recruitment, and legal department jobs, as well as software development and trader jobs. 

Colorado Gov. Jared Polis said during the announcement of the headquarters opening: "We are confident they will quickly find that our great state is the best place to live, work and do business."

He also praised bet365 for providing Coloradans an opportunity to support their families with good playing jobs. 

The venue will be conveniently located downtown, within a 10-minute drive of Coors Field (home of the Colorado Rockies), Ball Arena (Denver Nuggets, Colorado Avalanche), and Empower Field at Mile Hight (Denver Broncos). 

bet365

Colorado announced that just north of $14 million will be put toward the company over an eight-year period via a Job Growth Incentive Tax Credit, which will aide in its expansion to 1,000 jobs. 

"The Mile High City and its thriving business community is the ideal location to launch the next chapter in our company’s future," a spokesperson for the sportsbook said.

It's not just a US headquarters in bet365's expansion, as it's been launching in additional markets and signing top-end partnerships. Back in July, the global sports-betting behemoth entered its 11th state when it launched in Pennsylvania; later in the summer, it was tabbed as the UEFA Champions League's first official sports-betting partner.

It's also been in some trouble. In August, it was ordered to pay back over half a million dollars to bettors in New Jersey after illegally changing the odds on accepted wagers without permission. It nearly ran into the same position again before reversing course over some Jordan Mason bets at the beginning of the NFL season.

Written By:
Andrew Reid
Andrew is a Publishing Editor at Sportsbook Review. He graduated from Acadia University with a degree in Kinesiology, working as a personal trainer and in injury rehab, and then attended the College of Sports Media in Toronto to attain a diploma in Radio and Television Sports Broadcasting. Andrew has been involved in the sports betting and fantasy sports space since joining the FNTSY Sports Network in 2014, where he worked as a producer, director, and occasional on-air talent on various shows focusing on sports betting and DFS content. Prior to joining SBR, he spent multiple years with the USA Today Network as an editor and writer. Living in Newfoundland, Andrew frequents grey market sportsbooks, but in the past, when he's lived in regulated areas, he's become well-versed with all of our best sportsbooks. As strictly a casual bettor, he enjoys making touchdown parlays with friends (bro-lays), sweating out golf cut parlays during majors, playing same-game parlays for fun, and chasing long-shot bets. He also enjoys using sportsbooks that have solid iGaming and casino platforms. As the old guy on staff, he has an affinity for industry news, which confuses some, but shh ... quiet ... the news is on.