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Blue Jays and theScore Bet Announce 10-Year Partnership

Neil Parker

Last Updated: April 7, 2022 7:01 AM EDT • 1 min 36 sec read.

The Toronto Blue Jays and theScore Bet announced an exclusive 10-year partnership making theScore Bet the Official Gaming Partner of Canada’s lone professional baseball team.

https://twitter.com/theScore_PR/status/1512068974585921538

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Talking about making a bang on Opening Day! 

The landmark deal will bring innovative and exciting ways for fans to experience Blue Jays games at the ballpark and online. Additionally, it’s the first partnership of its kind for the Toronto-based organizations, which also lines up perfectly with Ontario legalizing sports betting and iGaming to private sportsbooks on Monday, April 4.

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With the partnership, theScore Bet will have exclusive national marketing rights extending across all gaming categories, including sports betting, casino, online casino and fantasy sports. 

Furthermore, the Blue Jays and theScore Bet plan to create a bar and restaurant at Rogers Centre that will serve as a destination for fans that will be open year round.

“The fan experience is evolving and this monumental partnership with theScore Bet offers compelling new ways for sports enthusiasts to be a part of the game,” said Mark Shapiro, President & CEO, Toronto Blue Jays. “We are excited to be partnering with a Canadian company that operates at the highest level of the industry and understands our role in Toronto and Canada, to bring baseball to more fans nationwide.”

John Levy, CEO, theScore Bet added: 

“This is a foundational partnership with a team and organization that is deeply embedded in our country’s sports culture. Teaming with the Blue Jays opens up exciting new exclusive marketing opportunities and brings theScore Bet even closer to a huge audience of passionate and engaged fans, both on-site at Rogers Centre and online across our platforms.”

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With sportsbooks and professional teams partnering more and more frequently, it’s hard to understate the significance of Canada’s only baseball organization teaming up with one of the country’s most popular sportsbooks. 

After all, theScore Bet mobile sportsbook was the second-ranked app in the App Store in Canada on Monday when sports betting was legalized in Ontario.

https://twitter.com/ButlerBets/status/1511118772752596995

Expect more and more of these partnerships to be announced over the coming months, as sportsbooks compete for brand recognition and patrons, and professional teams look to boost the entertainment value for their fans.Make sure to keep an eye on our Live Odds page throughout the week to get the best lines possible and connect with others in the SBR community on our popular sports betting forum.

Written By:
Neil Parker
A lifelong Cowboys, Cubs, Maple Leafs and Gators supporter, Neil has been covering sports in print and online since 2011. His past stops include USA TODAY, theScore, DraftKings Playbook and RotoWire among others. He's a graduate of St. Thomas University and Acadia University and spends ample time at KenWo Golf Club.