ESPN BET Partners with PGA Tour to Launch Live Betting Streaming Service on ESPN+

Ziv Chen

Last Updated: January 31, 2025 11:21 AM EST • 1 min 40 sec read. Twitter link Google News Link

ESPN BET Partners with PGA Tour to Launch Live Betting Streaming Service — Pictured: A view of the ESPN logo before UFC 270. Photo by Gary A. Vasquez / Imagn Images.

It's a big move from an operator trying to become one of the nation's best sportsbooks.

PENN Entertainment, owner of the ESPN-branded sportsbook ESPN BET, announced that it was teaming up with the PGA Tour to launch a live betting streaming service on ESPN+.

The stream will provide users with key data, insights, and live betting analysis during all FedEx Cup events during the 2025 PGA Tour season, which began on Thursday.

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"We’re pleased to partner with the PGA TOUR and grow the ESPN BET brand through innovative betting themed broadcasts powered by our sportsbook. ESPN BET on PGA TOUR LIVE deepens our already robust media and betting integrations with ESPN and creates unique opportunities to engage golf fans in an entertaining way with compelling up to the minute data and insights,” said Jason Birney, Vice President of Operations at PENN Interactive.

ESPN BET and PGA Tour Live will premiere on February 6 at the WM Phoenix Open on ESPN+. Fans will have access to live coverage with a betting perspective provided by host Jonathon Coachman, on-course reporter Michael Collins, and analysts Matt Every and Graham DeLaet.

“Pairing the PGA TOUR’s in-depth ShotLink powered by CDW data with the power of the ESPN and ESPN BET brands is certain to make for a compelling sports-watching experience for fans and bettors of our sport. A competition feed with a focus on odds and wagers has been a goal of the PGA TOUR since our agreement with ESPN+ first began in 2022, and we are proud to make that vision a reality today with the support of our new partner, PENN Entertainment,” said Scott Warfield, PGA Tour Vice President of Gaming.

ESPN BET expands official sports partnership

The beginning of ESPN BET’s partnership with the PGA Tour can be linked to May 2024, when it was announced that PGA was partnering with PENN Interactive in a multi-year sports betting deal.

The collaboration was momentous for the PGA Championship, the first men’s golf major to establish an official sports betting sponsor.

“We are incredibly proud to partner with PENN Entertainment and immerse ESPN BET into the spectator experience throughout the PGA Championship,” said Jeff Price, Chief Commercial Officer of PGA America.

ESPN expands its branded sportsbooks

ESPN BET is on a roll with promoting its sportsbook platform. At the beginning of the new year, ESPN announced the opening of ten additional sportsbooks throughout the US, increasing its total number of branded sportsbooks to 19.

Pennsylvania sports betting, Colorado sports betting, Ohio sports betting, Iowa sports betting, Indiana sports betting, and West Virginia sports betting were among the new locations that launched an ESPN BET retail sportsbook.

Written By:
Ziv Chen

Ziv has over two decades of experience in the igaming and sports betting industry, having served in senior marketing and business development positions with both B2C and B2B companies, including Playtech and Microgaming. In 2019, Ziv decided to pursue his passion for writing and became a fulltime industry journalist, covering casino, sports, and gambling business news. He’s specialties include casino games and technology, US state gambling regulation, company performance, as well as gambling affiliates and marketing. As a Pitt graduate, Ziv is a diehard fan of all Pittsburgh sports teams, with the Steelers at the top of the list. In his free time, he enjoys reading crime fiction, biographies (mainly of sports personalities, but not only) and American history. Ziv’s Favorite quote: “We're going to pursue perfection, knowing full well we won't catch it, but we're going to relentlessly chase it," Mike Tomlin, Pittsburgh Steelers Head Coach.