Fanatics Sign Up to Sponsor Nascar Racing Team

Sports betting brand Fanatics has announced that it is partnering with the NY Racing Team to become a primary car sponsor for two of its races.

Ziv Chen

Last Updated: May 22, 2025 2:21 PM EDT • 2 minute read

Sports betting brand Fanatics has announced that it is partnering with the NASCAR NY Racing Team to become a primary car sponsor for two of its races.

Fanatics will sponsor the team’s No. 44 Chevrolet, which is driven by J.J. Yeley, in two of the NASCAR Cup Series' two biggest races: the Cracker Barrel 400, staged at Nashville Superspeedway on the first day of June and the NASCAR Cup Series Championship Race, held at Phoenix Raceway on November 2.

The sponsorship deal will see the car rebranded as the Fanatics Sportsbook No. 44 Chevrolet for both races, using the company’s red and black colours and logo. Fanatics will also offer new customer promotions for the Nashville and Phoenix events and additional betting markets, including parlays and unique J.J. Yeley specials. Those markets will be available in addition to Fanatics Sportsbook promos.

According to the Fanatics sportsbook site, Yeley is rated as having a +800 chance of finishing in the top ten in Nashville.

Tennessee a special state for Fanatics

Fanatics’ choice of the Nashville race for its first sponsorship is likely linked to Tennessee sports betting being the first market in which Fanatics obtained a sports betting license in 2023. Since then, it has extended its operations to cover 22 of the 39 states that offer legal sports betting.

Speaking about the NY Racing Team deal, Selena Kalvaria, the Chief Marketing Officer at Fanatics Betting and Gaming, said that the company would make the most of what she described as ‘an incredible branding opportunity’.

“We are going to develop exclusive content for NASCAR fans and curate an elevated experience for our customers at each race that only a brand like Fanatics can offer. Our employees and customers can’t wait to cheer on the No. 44 Fanatics Sportsbook Chevrolet toward the checkered flag at Nashville Superspeedway and Phoenix Raceway,” Kalvaria said.

Fanatics debuts online casino

May has been a busy month for Fanatics as it also saw the launch of the Fanatics online casino, marked with a $2 million FanCash Drop promotion for mobile customers.

The casino launched in the Michigan online casino, Pennsylvania online casino, West Virginia online casino, and New Jersey online casino markets. Customers in those states became eligible to enter a competition to win a piece of a $2 million FanCash prize pool. Prizes were drawn every Thursday throughout May and June.

Those prizes are not real cash, however. FanCash is a loyalty scheme that awards points as currency that players can use to gamble or purchase merchandise through the Fanatics site, but you can boost your real cash by signing up using a Fanatics Casino promo code.

Written by:
Ziv Chen

Ziv has over two decades of experience in the igaming and sports betting industry, having served in senior marketing and business development positions with both B2C and B2B companies, including Playtech and Microgaming. In 2019, Ziv decided to pursue his passion for writing and became a fulltime industry journalist, covering casino, sports, and gambling business news. He’s specialties include casino games and technology, US state gambling regulation, company performance, as well as gambling affiliates and marketing. As a Pitt graduate, Ziv is a diehard fan of all Pittsburgh sports teams, with the Steelers at the top of the list. In his free time, he enjoys reading crime fiction, biographies (mainly of sports personalities, but not only) and American history. Ziv’s Favorite quote: “We're going to pursue perfection, knowing full well we won't catch it, but we're going to relentlessly chase it," Mike Tomlin, Pittsburgh Steelers Head Coach.