Hard Rock Bet Reintroduces Winterfest with $3 Million in Payouts

It's an exciting announcement for one of the sites with the best sportsbook promos.

Hard Rock Bet has announced the return of its Winterfest promotion in New Jersey. It first launched last December and offered $3 million in prizes to casino players in the Garden State. The winter-themed promotion runs from December 2 to February 2 and includes bonus features like giveaways, leaderboards, and sweepstakes.

Hard Rock Digital’s SVP - Casino, Grant Williams, commented, “We’re bringing the games home for the holidays – and beyond – with fun daily promotions on titles our players love and $3 Million in total prizes. With more games, more ways to win, and triple the payouts of last year, we’re confident New Jersey players will Roll With Us for WinterFest.”

The promotion will offer cash and bonus cash rewards to participating customers. Offers will change regularly throughout the period, but you can always find the latest details on the Hard Rock Bet site, and you should make sure to sign up with a Hard Rock Bet promo code.

Hard Rock Bet History in New Jersey

Hard Rock Bet first launched in New Jersey with the New Jersey Division of Gaming Enforcement licensing in 2022. The online New Jersey sports betting operator and NJ online casino gained approval through its agreement with Hard Rock Hotel & Casino Atlantic City, which the Seminole Tribe also operates.

Since then, the company has steadily expanded its presence in the state, rebranding to Hard Rock Bet in August 2023. Exactly one year later, the operator announced that its NJ online casino supported over 2,000 games for the first time. 

“We’re incredibly proud of the experience we’ve built in just 12 months since launching Hard Rock Bet in New Jersey. Players are noticing. It’s not just the 2,000 gaming options from top providers, but also the exclusive experiences we’re providing and the platform’s continued evolution with enhanced promotions, personalization and complementary omnichannel activations in Atlantic City,” Hard Rock Digital Senior Vice President of Casino Grant Williams said in a press release at the time.

Hard Rock Bet’s game portfolio in New Jersey has been boosted by a series of agreements, such as the company’s partnership with Greentube in November 2024. Hard Rock Bet confirmed it would support games from Greentube studios. More recently, the online casino company partnered with Play’ GO to launch an exclusive slot game through its online casino, Hard Rock Pork N Roll. Just make sure you sign up with a Hard Rock Casino bonus code before spinning the reels.

NJ Gaming Market Competition Increases

The Winterfest promotion at Hard Rock Bet will undoubtedly attract new customers and increase competition in the already competitive gaming market. Several changes in 2024, including the launch of Prime Sportsbook in April, have made the market even more intense.

Hard Rock Bet rivals have moved to corner more of the market, with PlayStar Casino signing a partnership with the New Jersey Devils. PlayStar Casino also confirmed an agreement with RLX Gaming to expand its portfolio of games previously available at BetMGM Casino.

Meanwhile, DraftKings, which operates an online casino in NJ, introduced new casino games to its retail sportsbook at Resorts Casino Hotel Atlantic City.

The competition for casino customers is tough in New Jersey with operators providing plenty of NJ online casino no deposit bonuses, but the Winterfest promo will help Hard Rock Bet.