NHL Signs North American Partnership Deals with FanDuel and BetMGM
The National Hockey League has secured multi-year partnership deals with FanDuel and BetMGM to be the first-ever North American sports betting partners of the NHL, as both partners expand their rights into the Canadian market.
This will allow FanDuel and BetMGM to use NHL branding and category designations and they will be integrated into marquee NHL events across North America.
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With sports betting legalized in Ontario this week, the NHL is looking to take advantage of the opportunity that is presented by the new landscape in the marketplace.
"BetMGM and FanDuel were our first sports betting partners in the U.S.,” said NHL Chief Business Officer Keith Wachtel. “And we're thrilled to expand our partnerships with both of these leaders in the sportsbook and mobile betting marketplace as we begin our transformative entry into this space in Canada and engage our avid Canadian fan base."
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BetMGM CEO Adam Greenblatt noted, “We're excited to further our relationship with the NHL including incorporating some of its all-time greats from Wayne Gretzky to Connor McDavid into our brand marketing."
RELATED: BetMGM names Connor McDavid Brand Ambassador
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FanDuel's partnership extension with the NHL will focus on driving engagement with its Daily Fantasy offerings in the United States and Sports Betting offerings in the United States and Ontario.
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